The greatest good you can do for another is not just share your riches, but to reveal to HER, HER own.
- B Disraeli -
A Passion for a Passionate Life
Debba Haupert has learned more than a few things about herself in life, but probably none more fundamental than she won't live a life without passion. Her unending, passionate gratitude for her friends originally inspired and continues to fuel Girlfriendology, the online community for women based on female friendship. Established in 2006, Girlfriendology has grown through embracing any and every venue to share Debba’s passion. Debba describes her focus on social media as “an addiction - in a good way.”
Debba skillfully uses social media to share the word about Girlfriendology and the benefits of female friendship. Her high level of engagement in the social media world has also given her a way-above-average knowledge base from which to inspire and educate others about these hot new tools for Marketing and how they can build any brand and share any passion.
Rooted in 20+ years of corporate marketing and presentation development experience, along with over 250 on-camera demonstrations (on HGTV, QVC, PBS, and others), Debba truly enjoys inspiring and informing audiences on a variety of female-focused and social media-focused topics. With meaningful examples and stories, Debba works tirelessly to create informative, educational and inspirational presentations to ‘inspire and inform’ small groups and large audiences. Following her passion for a passionate life, Debba speaks primarily on two topics: FEMALE FRIENDSHIP and SOCIAL MEDIA MARKETING.
FEMALE FRIENDSHIP – for female audiences
Why do you really NEED Girlfriends? – Research proves that females NEED a close group of female friends, and that girlfriends make us all healthier, happier, less stressed, live longer and yes, even feel more beautiful. Debba will explore some amazing facts and stories that will inspire your audience to be the girlfriends we’d all love to have.
How Female Friendship can Transform your Community – Debba loves her neighborhood, her community, and her city. She loves it because she works hard every day to make it better. In this presentation, Debba will explore how women and their community friendships can transform a city through a circle of influence. She’ll share ideas on how to build into your girlfriends and your community and city simultaneously.
6 Types of Friends You Need to Have - Friends for a season, friends for a reason, friends for life - women come and go in our lives. Sometimes we have to make a conscious effort to befriend and be a good friend to women who will impact our happiness, health, stress-level and even our longevity. Debba explores the key types of female friends needed for a well-rounded, supportive circle of friends.
SOCIAL MEDIA MARKETING – for female/male audiences
Effectively Grow and Manage Your Online Community – Community is great – it can create brand ambassadors and bring a large audience to your brand. But it can also be a challenge to manage. Debba combines her marketing savvy with her skillful use of social media in exploring ways to grow and foster a positive community. (Example: 9 Ways to Grow/Manage your Facebook Community.)
Using PINTEREST to Market Your Brand, Business or Blog - Pinterest is HOT and the fastest growing website EVER (per ComScore) and the 16th most popular site in the U.S. (per Alexa). How do you jump in and start pinning? How do you build your brand and grow your traffic? How can you generate SEO links and even revenue? From optimizing images to engaging descriptions, followers to following, pinning to repinning - we cover all the bases to establish your brand, blog or business with a strategic marketing plan for success.
10 Tips and Tools to reach Women Through Social Media Marketing – Women are, by nature, ‘social’ and, per a study by Rapleaf, 'women are the future of Social Media.' Debba takes a look at good and bad examples of social media marketing to women, and explores the current and emerging trends of successful marketing through Social Media to a female audience.
Social Media 101 (Personal and/or Professional) – Social Media is evolving so fast that people often feel intimidated by tweets, updates, likes, friends, connections, faces, places and spaces. In Social Media 101, Debba will lead your audience through the basic Social Media sites – LinkedIn, Twitter, Facebook and YouTube, with helpful information and insights on when, how and why to get engaged, and how to stay in control of your on-line presence.
Debba is available for speaking engagements for small and large groups. Please contact info(at)Girlfriendology.com to request more information or to submit your event request.Here’s what Debba’s clients/audiences have said about her:
"Debba delivered keynote addresses on both days of the conference and made her way around that conference oozing friendliness and leaving confidence with EVERY SINGLE PERSON in her wake. She was with a different group of people nearly every time I looked up, but each person was somehow getting QUALITY time. How she did this I might never know! -- Debba spoke about building brands and building tribes/communities for our blogs and backed up her information with some serious research. And she should know. She’s done it. For REAL!" (More)
“We were thrilled when Debba accepted our invitation to present at New Media Cincinnati’s second Saturday Event in February 2011. We were even more thrilled after her presentation of ‘Building Your Online Community’! Debba wrapped her arms around the topic, as she does with Girlfriendology, and enlightened the group of 60+ people with her insights, personal experience and valuable suggestions. Her 10 Tips for Building Your Online Community were orchestrated with ease and the attendees were busy taking notes and tweeting her tips. I highly recommend engaging Debba. She is a strategic business woman, an experienced social media strategist and a talented speaker.” Anne Castleberry, Talent Acquisition Specialist
“I had the pleasure of moderating a Social Media panel that Debba spoke at on the subject of ‘Community Building.’ Debba is knowledgeable, savvy and relates well to a large audience. I continue to be impressed with her high energy level and the way she takes on every project with enthusiasm and passion.” Carole Baker, OH Social
“Debba gets it. All of it. From business to business marketing, to relationship building to creating and sustaining virile buzz around her brand Girlfriendology (which as a brand is a stroke of brilliance and masterful marketing all by itself). Debba knows her audience intimately as well. She lives it, breathes it and is passionate about what women need and want in their collective lives. Her background in marketing only helps boost her passion for this group of women. Debba makes you want to love what she does because she is overflowing with enthusiasm and positive energy. She smart, tactical, fun, fresh and just a joy and inspiration to be around as a business partner.” Chris Graves, Digital Content Development Manager, Enquirer Media
“Debba was asked to speak about friendship at a fund-raising event for 180 women and knocked their socks off! She shared a high-energy, thought-provoking speech that gave the women clear directives on how to be a better friend in today's world. Debba spoke with authority and humor and clearly has the expertise to present information about women's friendship and women's use of social media. Thanks Debba ... you helped make our event a HUGE success!” Kim Beach, Directory Mariemont Athletic Boosters
“Debba's presentation to our WE Lead Alumni group last night was both insightful and refreshing. It's easy to take our girlfriends for granted and Debba led a discussion about the importance of maintaining contact with our current girlfriends and how we can use our networks to make Cincinnati an even better place to live. Debba is a great speaker and by engaging the audience, she created a truly memorable event.” Christine Carleton, The Asset Advisory Group
Digital Entrepreneur - Cincinnati Ad Club Ad2, Cincinnati State, Cincinnati OH, January 19, 2011
Building and managing an online community - SummitUp Social Media Confab, Dayton OH, October 19, 2010
Building Online Communities - co-presented with Hoperatives.com, PodcampOhio, Columbus OH, June 19, 2010
Social Media for Women - To EWI executive women's group, Cincinnati OH, March 22, 2010
Building Online Communities - on Blissdom Panel, Nashville TN, February 2010
How Female Friendship can make Cincinnati better - being a friend to our city, WE Lead Alumni event, November 5, 2009
Dynamic Dialogues: Social Media Roundtable - Dayton OH, October 22, 2009
Using Podcasts, BlogTalkRadio and YouTube to Market your Business - SummitUp Social Media Conference, Dayton OH, October 20, 2009
Importance of Female Friendship - to WE Lead (Women's Leadership Program), September 1, 2009
Social Media for Realtors - Teaching Twitter and Linked in for Realtors through the Cincinnati Board of Realtors, August and September, 2009
Event by Cincinnati Mayor Mallory- "Shop 52" conference for small business owners, panel member on marketing and social media, July 18, 2009 Society of Profession Journalists - Panel member on social media discussion for professional journalists and writers, June 25, 2009
PodCampOhio - Spoke on knowing your online / social media audience, June 20, 2009
Legacy Connection - "Using Twitter for marketing your business," June 16, 2009
WEMUP - Web entrepreneur meeting, spoke on Social Media, May 21, 2009
Mariemont Women’s Event - Spoke to 180 women on the importance and benefits of female friends, May 11, 2009
Twitter and LinkedIn Classes - Helping individuals/businesses build business through online friendships, April/May/June 2009
‘Maximizing your Job Search’ - Lead workshops for job seekers, taught LinkedIn skills, etc. February/April/May/July 2009, Crossroads, Cincinnati OH.
‘Do you have what it takes to be a Girlfriend’ - Inspirational talk for 150+ Girl Scout Cadettes, January 19, 2009
‘Social Media Marketing to Women’ - to AMA (American Marketing Association) as well as several businesses in Cincinnati and Dayton, January and February, 2009
‘Women & Social Media’ - for PodcampOhio, June 2008
SOCIAL MEDIA MARKETING – for female/male audiences"Debba delivered keynote addresses on both days of the conference and made her way around that conference oozing friendliness and leaving confidence with EVERY SINGLE PERSON in her wake. She was with a different group of people nearly every time I looked up, but each person was somehow getting QUALITY time. How she did this I might never know! -- Debba spoke about building brands and building tribes/communities for our blogs and backed up her information with some serious research. And she should know. She’s done it. For REAL!" (More)
today's world. Debba spoke with authority and humor and clearly has the expertise to present information about women's friendship and women's use of social media. Thanks Debba ... you helped make our event a HUGE success!” Kim Beach, Directory Mariemont Athletic Boosters
