Media

Girlfriendology was started in 2006 by Debba Haupert as a way to express her gratitude for girlfriends as well as inspire women to spend time with, appreciate and celebrate their female friendships.

With her 20 years of marketing experience in communications, PR, product development, etc. (self-proclaimed ‘marketing mutt’) in various industries (high tech, finance, B2B, CPG), Debba has grown the girlfriend community online. She employs Twitter, Facebook and other social media methods to further expand the awareness of and traffic on Girlfriendology.com. Debba and her team (Abby, Penny and Stella) are excited at the growth and potential of Girlfriendology and invite you to be a part of this thriving, inspiring community!

Through her social media efforts on Girlfriendology and background in corporate marketing, Debba has established herself as a passionate social media maven. Ranked #1 for Twitter in Cincinnati and achieving a perfect 100 score on Twitter Grader, Debba is recognized to be proficient at social media with an emphasis on social media marketing to women. Currently her Twitter followers number 13,000+ with primarily females. Debba teaches and speaks on social media, marketing to women and the importance and benefits of female friendship.

For more information and recommendations on Debba Haupert:

Girlfriendology Charitable Partner: The Girlfriend Factor

MEDIA FEEDBACK:

Debba … Thanks so much for being on Doug Stephan’s Good Day USA! You hit our target audience right on the bullseye! Your message at Girlfriendology.com is thoughtful and made for great talk conversation to our hundreds of radio stations!

(And “We love having you on! You are our ‘official’ girlfriend expert.”)

Rich McFadden
Director of Operations
Radio America Network
Doug Stephans Good Day USA

For pr/media, sponsorship or advertising information contact: Debba Haupert, 513-533-4734 debba (at) girlfriendology (dot com).

Visit the Newsroom for additional PR information.

INTERVIEWS:

For “What’s Hot” radio show on WKRC55, hosted by Cooking with Caitlin, June 14, 2009
For “Train with Shane” BlogTalkRadio show, June 10, 2009
For Soapbox Media - Cincinnati community publication, May 12, 2009
On SmartWoman Radio - Live women’s BlogTalkRadio show, February 4, 2009
On Vicky & Jen - Women’s weekly podcast show, February 1, 2009
On VintageImageCraft - Interview regarding my book “The New Book of Image Transfer,” January 2009
On RadioAmerica - The Doug Stephan “Good Day” Show, nationally syndicated show (300 radio stations plus on the Internet), About women, friendship and stress, October 24, 2008
On BlogTalkRadio - Inspiration Station show with Takiela, Sydney and Marla; October 2, 2008
On WXIX News, local news story on National Women’s Friendship Day Cincinnati event, September 21, 2008
On “Get Real Girls” - FM107.1, Minneapolis/St. Paul, September 20, 2008
On The Diva Cast - Podcast interview with The Diva Cast, September 18, 2008
On RadioAmerica - The Doug Stephan “Good Day” Show, nationally syndicated show (300 radio stations plus on the Internet), About National Women’s Friendship Day, September 16, 2008
With The Passion Project - Live hour interview on BlogTalkRadio with Katherine Reschke
With the PodTalk Divas - Live interview on BlogTalkRadio with Tammy and Wendy, September 18, 2008
With “Just For Women“ - Podcast show hosted by Alissa Kriteman
With LUCRUM - Hosted by David Bowman, local tech solutions company
With SBTV.com - Small Business Television - the online channel for entrepreneurs

PRESS RELEASES:

Press Release: Girlfriendology and Cincinnati Ballet celebrate National Women’s Friendship Day with ‘Girlfriend Day at the Ballet’ (September 20, 2009), June 15, 2009
Press Release: Girlfriendology celebrates National Best Friends Day with Portraits of Girlfriends, June 2, 2009
Press Release: Making Connections is in the recipe for “A Woman’s World” - Girlfriendology creates over 450,000 impressions on women for Frito-Lay launch of new women’s Campaign with Brooke Burke, March 4, 2009
Press Release: Girlfriendology founder, Debba Haupert, featured on Vicky and Jen show, February 4, 2009
Press Release: Ten Holiday Gift Ideas for Girlfriends, November 11, 2008
Press Release: 10 Great Ways for Women to Reduce Stress, October 21, 2008
Press Release: 10 Ways to be a Good Girlfriend to those Battling Breast Cancer, October 17, 2008
Featured in Press Release for Games for Dames: Spending Time with Girlfriends is as Potent as Prozac, September 16, 2008
Press Release: CINCINNATI EVENT: Tino Vino and Girlfriendology celebrate National Women’s Friendship Day with wine event just for women, September 21, 2008
Press Release: CINCINNATI EVENT: Shop in the City event celebrates National Women’s Friendship Day, September 14, 2008
Press Release: Girlfriendology.com reaches significant podcast milestone with 50th show (or on Girlfriendology.com)
Press Release: Ten Ways to Celebrate National Girlfriend’s Day

ARTICLES:

SparkPeople/dailySpark: Be a Girlfriend to Mother Nature (Celebrate Earth Day together), April 22, 2009
Scrubs (online magazine for nurses): The Magic Pill for Female Nurses?, April 2009
SparkPeople: International Women’s Day, March 8, 2009
Cincy Chic: A Fairy Godmother, Fritos and Girlfriend Secrets, March 4, 2009

Girlfriendology founder Debba Haupert with celebrity Brooke Burke
SparkPeople: 7 Healthy Ways to celebrate Valentine’s Day with your Gal Pals, February 13, 2009
Cincinnati Enquirer: Local experts share tips on blogs,Lives linked/Advice Given, January 30, 2009
SparkPeople: 10 Ways to make 2009 a Friend-Filled Year, January 3, 2009
SparkPeople: 10 Lessons on being a Girlfriend to a Friend going through Cancer, October 29, 2008
Vicky and Jen: Blog Buddies - 10 ways for women to reduce stress
SparkPeople: Medicine? Magic? No, Just Meaningful Time with Girlfriends, September 21, 2008
About.com: The Girlfriend Instinct: The value of female friendships, September 19, 2008
Girlfriendology event featured in Cincinnati Enquirer (twice) and Cin Weekly, September 18, 2008
Cincinnati Soapbox Media: Ladies Night is Back, September 16, 2008
Cincinnati Community Press: Girlfriendology.com Reaches Milestone, August 5, 2008
Weekly Podcasts on 10 Minute Lessons

AWARDS:

Twitter Elite - Achieved perfect 100 score on Twitter grader and top rank among Cincinnati Twitter users. Reached 13,000+ Twitter followers (June 2009) - of primarily female audience (to focus on social media marketing to women, and maintain ‘girlfriend’ tweets, block most men).
Selected for the “Fab 15″ - 15 women bloggers to partner with PR agency and clients
Selected at one of ten women bloggers to attend Frito-Lay launch of ‘A Woman’s World‘ campaign debut in L.A. with celebrity host Brooke Burke and Spice Girl Mel B, February 24, 2009
101 Women Bloggers to Watch, by WE Magazine, September 14, 2008
Divine Caroline, ‘Sites we love’ - Fall 2008

Debba Haupert speaking for YWCA professional development luncheon

Debba Haupert, speaking on social media for Dayton YWCA luncheon

SPEAKING EVENTS:

Social Media for Realtors - Teaching Twitter and Linked in for Realtors through the Cincinnati Board of Realtors, August and September, 2009
Event by Cincinnati Mayor Mallory - “Shop 52″ conference for small business owners, speaking on marketing and social media, July 18, 2009
Society of Profession Journalists - Panel member on social media discussion for professional journalists and writers, June 25, 2009
PodCampOhio - Spoke on knowing your online / social media audience, June 20, 2009
Legacy Connection - “Using Twitter for marketing your business,” June 16, 2009

“Debba is amazing!! Coupling her extensive corporate background, marketing expertise, entrepreneurial spirit AND knowledge of social media she is able to teach social media on a level that few others can. Her dedication to creating strong relationships (and helping others do the same) is to be greatly admired. If you haven’t heard her speak or experienced her training classes-I’d recommend changing that ASAP!” June 16, 2009, Peg Stookey , Founder , Legacy Connection, LLC

YWCA Dayton Profession Enrichment Series - Spoke on “engaging your social network,” June 11, 2009

“Debba presented on Social Media for our Professional Enrichment Series group last week. She did a fantastic job! She kept the subject fresh and relevant - and provided great examples. Everyone I spoke to after the event loved it - and wanted more! I plan on doing many more training classes through her!” June 17, 2009 Hope Arthur, Director Workforce Development & Corporate Services, Sinclair Community College

‘Plugging into Social Media‘ - Panel member - focusing on digital branding, METS social media workshop, June 4, 2009

“Debba Haupert was a fantastic panelist at The METS’ social networking event this June. She is a true expert in her field and has an amazing following. Her reputation helped us gain a large audience, and her expertise and witty insight made for a wonderful program. I highly recommend Debba as a speaker/ panelist and hope we will have the opportunity to collaborate again soon!” June 16, 2009 Carrie Moore , Director of Business Development , The METS Center

Cincinnati Women Bloggers - Spoke on knowing your social media audience, May 30, 2009
WEMUP - Web entrepreneur meeting, spoke on Social Media, May 21, 2009
Mariemont Women’s Event - Spoke to 150 women on the importance and benefits of female friends, May 11, 2009

“Debba was asked to speak about friendship at a fund-raising event for 180 women from the Mariemont Athletic Boosters and knocked their socks off! She shared a high-energy, thought-provoking speech that gave the women clear directives on how to be a better friend in today’s world. Debba spoke with authority and humor and clearly has the expertise to present information about women’s friendship and women’s use of social media. Thanks Debba…you helped make our event a HUGE success!” May 14, 2009 Kim Beach

Twitter and LinkedIn Classes - Helping individuals/businesses build business through online friendships, April/May/June 2009
‘Maximizing your Job Search’ - Lead workshops for job seekers, taught LinkedIn skills, etc. February/April/May/July 2009, Crossroads, Cincinnati OH.
Debba Haupert speaking at PodcampOhio
‘Do you have what it takes to be a Girlfriend’ - Inspirational talk for 150+ Girl Scout Cadettes, January 19, 2009
‘Social Media Marketing to Women’ - to AMA (American Marketing Association) as well as several businesses in Cincinnati and Dayton, January and February, 2009
‘Women & Social Media’ - for PodcampOhio, June 2008

EVENTS:

National Women’s Friendship Day 2009 - Girlfriend Day at the Ballet, Cincinnati Ballet, 2:00pm, Sunday, September 20, 2009
Mingle at Dingle - Female-friending event, co-sponsored by Cincy Chic and Art of the Spa, West Chester OH, July 29, 2009
National Best Friends Day ‘Girlfriend Portraits’ Celebration - Ault Park, Cincinnati OH, June 7, 2009
Speed Friending event - Female-friending event, co-sponsored by Cincy Chic and Art of the Spa, Havana Martini Club, Cincinnati OH, March 26, 2009
National Women’s Friendship Day Celebration (part 2) 2008 - Women’s wine bottling event, Tino Vino, Cincinnati OH, September 21, 2008
National Women’s Friendship Day 2008 - ‘Shop in the City’ (event with Nest gift shop, Casa DeLorenzo and Redtree Gallery), Oakley/Cincinnati OH, September 14, 2008
National Women’s Friendship Day 2007 - Girlfriends dinner at Hyde Park Indigo restaurant, Cincinnati OH, September 16, 2007

TELEVISION ON-CAMERA:

Over 250 on-camera presentations (live and taped) on HGTV, DIY Network, QVC, Shop at Home network, PBS, A.C. Moore in-house videos and consumer instructional videos.
Examples: The Carol Duvall Show - lamp, The Carol Duvall Show - purses, and more Carol Duvall show examples.
Featured on local Fox network news show on WXIX - for National Women’s Friendship Day, September 21, 2008