Media

Girlfriendology was started in 2006 by Debba Haupert as a way to express her gratitude for girlfriends as well as inspire women to spend time with, appreciate and celebrate their female friendships.

With her 20 years of marketing experience in communications, PR, product development, etc. (self-proclaimed ‘marketing mutt’) in various industries (high tech, finance, B2B, CPG), Debba has grown the girlfriend community online. She employs Twitter, Facebook, Pinterest and other social media platforms to further expand the awareness of and traffic on Girlfriendology.com. Debba and her team are excited at the growth and potential of Girlfriendology and invite you to be a part of this thriving, inspiring community!

Girlfriendology / Debba is PR FRIENDLY and has worked with various brands/companies to promote them to this wonderful women’s community, including:

Biz detergent, Honda, Sears, T-Mobile, Crystal Light, Frito Lay, The UPS Store, Healthy Choice, Office Max, Kroger, International Delight, Orville Redenbacher, Wine Sisterhood, etc.

Through her social media efforts on Girlfriendology and background in corporate marketing, Debba has established herself as a passionate social media maven. Having ranked #1 for Twitter in Cincinnati and achieving a perfect 100 score on Twitter Grader, Debba is recognized to be proficient at social media with an emphasis on social media marketing to women. As of June 2013, her Twitter and Facebook followers equal almost 60,0oo with primarily females (join our Girlfriendology Facebook community!). (Google PageRank of 5 on Girlfriendology.com.) Debba teaches and speaks on social media, marketing to women and the importance and benefits of female friendship.

For pr/media, sponsorship or advertising information contact: Debba Haupert, debba (at) girlfriendology (dot com). Visit the Newsroom for additional PR information.

Girlfriendology Featured in Womans World Inc Magazine About.comINTERVIEWS:

PRESS RELEASES:

ARTICLES:

AWARDS:

  • Winner of Genesis Today “Genesis of a Great Idea” contest - January 2010
  • Chosen as one of the Cincinnati.com Blogger Network
  • BowlHer hostess - Chosen as one of 12 women bloggers to co-host an event sponsored by Campbell’s, Lifetime TV, Hershey’s, Pepperidge Farms, Collective Bias, One2One Network, etc. Generated buzz and attendance by approx. 500 bloggers at BlogHer conferences, Chicago, July 25, 2009.
  • Twitter Elite - Achieved perfect 100 score on Twitter grader and top rank among Cincinnati Twitter users. Reached 13,000+ Twitter followers (June 2009) – of primarily female audience (to focus on social media marketing to women, and maintain ‘girlfriend’ tweets, block most men).
  • Selected for the “Fab 15″ - 15 women bloggers to partner with PR agency and clients
  • Selected at one of ten women bloggers to attend Frito-Lay launch of ‘A Woman’s World‘ campaign debut in L.A. with celebrity host Brooke Burkeand Spice Girl Mel B, February 24, 2009
  • 101 Women Bloggers to Watch, by WE Magazine, September 14, 2008
  • Divine Caroline, ‘Sites we love’ – Fall 2009
  • SPEAKING EXPERIENCE: Speaking quotes 1, girlfriendology, debba haupert
    • SoFabCon Brand & Blogger Conference, Bentonville AR, May 3-5, 2013
    • 5B Conference, Pinterest for Foodies, Cincinnati OH, February 16, 2013
    • New Media Dayton, Using Pinterest for Business, Dayton OH, January 7, 2013
    • New Media Expo, 25 Ways to be more Repinnable, Las Vegas, January 3-5, 2013 (Review of my session)
    • Digital NonConference, Blogger Outreach (panel), Cincinnati OH, October 23, 2012
    • Savvy Blogging Summit, Growing Online Community, Atlanta GA, October 6, 2012
    • Bloggy Conference, KEYNOTE, Women Blogger Conference, Cincinnati OH, September 27-29, 2012
    • Digital Book World ‘Discoverability and Marketing’ Conference, NYC, September 24-25, 2012
    • Pinterest for Realtors, Cincinnati Board of Realtors, Cincinnati OH, September 16, 2012
    • Pinterest Lunch & Learn, BootCampDigital, Cincinnati OH, September 4, 2012
    • Launch Young Professional Meeting, Cincinnati OH, August 1, 2012
    • PRSA Pinterest Marketing Panel, Cincinnati OH, June 20, 2012
    • BlogWorldExpo, Online Community Building, New York City, June 4, 2012
    • 20 Minutes and a Beer, Pinterest Marketing, Cincinnati Ad Club, Cincinnati OH, May 24, 2012
    • Nonprofit Symposium, Pinterest Marketing, Cincinnati OH, May 17, 2012
    • The Circuit, Pinterest Marketing, Cincinnati OH, May 11, 2012
    • Erma Bombeck Writers’ Workshop, Writer’s event (speaking on Social Media), Dayton OH, April 19-21, 2012
    • A Day for Today’s Woman, KEYNOTE, women’s event, Cincinnati OH,  February 25, 2012
    • BlogWorldExpo Social Media/Blogging Conference, Los Angeles CA, November 3-5, 2011
    • Bloggy Conference Social Media/Blogging Conference, Mason OH, July 13-15, 2011
    • Type-A Parent Conference, Asheville NC, June 23-25, 2011
    • Using Social Media to Build your Brand/Business - Digital Media in a Social World conference, The Ohio State University, Columbus OH, April 2, 2011
    • Building an Online Community - Beyond Social 101 conference, Columbus OH , February 26, 2011
    • What you NEED to know about Social Media, Greater Cincinnati Staffing and Recruiting Conference on Social Media, February 22, 2011
    • Building an Online Community - New Media Cincinnati, February 12, 2011
    • Digital Entrepreneur - Cincinnati Ad Club Ad2, Cincinnati State, Cincinnati OH, January 19, 2011
    • Building and managing an online community - SummitUp Social Media Confab, Dayton OH,  October 19, 2010
    • Building Online Communities - co-presented with Hoperatives.com, PodcampOhio, Columbus OH, June 19, 2010
    • Social Media for Women - To EWI executive women’s group, Cincinnati OH, March 22, 2010
    • Building Online Communities - on Blissdom Panel, Nashville TN, February 2010
    • How Female Friendship can make Cincinnati better - being a friend to our city, WE Lead Alumni event, Newport KY, November 5, 2009
    • Dynamic Dialogues: Social Media Roundtable – Dayton OH, October 22, 2009
    • Using Podcasts, BlogTalkRadio and You TUbe to Market your Business - SummitUp Social Media Conference, Dayton OH, October 20, 2009
    • Importance of Female Friendship - to WE Lead (Women’s Leadership Program), September 1, 2009
    • Social Media for Realtors - Teaching Twitter and Linked in for Realtors through the Cincinnati Board of Realtors, August and September, 2009
    • Event by Cincinnati Mayor Mallory - “Shop 52″ conference for small business owners, panel member on marketing and social media, July 18, 2009speaker quotes, debba haupert, girlfriendology, speaking
      Society of Profession Journalists - Panel member on social media discussion for professional journalists and writers, June 25, 2009
    • PodCampOhio - Spoke on knowing your online / social media audience, June 20, 2009
    • Legacy Connection - “Using Twitter for marketing your business,” June 16, 2009
    • YWCA Dayton Profession Enrichment Series - Spoke on “engaging your social network,” June 11, 2009
    • ‘Plugging into Social Media‘ - Panel member – focusing on digital branding, METS social media workshop, June 4, 2009
    • Cincinnati Women Bloggers - Spoke on knowing your social media audience, May 30, 2009
    • WEMUP - Web entrepreneur meeting, spoke on Social Media, May 21, 2009
    • Mariemont Women’s Event - Spoke to 180 women on the importance and benefits of female friends, May 11, 2009
    • Twitter and LinkedIn Classes - Helping individuals/businesses build business through online friendships, April/May/June 2009
    • ‘Maximizing your Job Search’ - Lead workshops for job seekers, taught LinkedIn skills, etc. February 2009 – March 2011, Crossroads, Cincinnati OH
    • ‘Social Media Marketing to Women’ - to AMA (American Marketing Association) as well as several businesses in Cincinnati and Dayton, January and February, 2009
    • ‘Do you have what it takes to be a Girlfriend’ - Inspirational talk for 150+ Girl Scout Cadettes, January 19, 2009
    • ‘Women & Social Media’ - for PodcampOhio, June 2008

EVENTS:

  • Virtual Girlfriend Pool Party - Online, August 13, 2011 (Twitter and Facebook party) promoting fun summer activities, recipes, etc.
  • National Women’s Friendship Celebration - Cincinnati, OH, September 21, 2010
  • Third Thursday dining event with Cooking with Caitlin - In honor of National Women’s Friendship Month, at the McAlpin/downtown Cincinnati, September 17, 2009
  • National Women’s Friendship Day 2009 - Girlfriend Day at the Ballet, Cincinnati Ballet, 2:00pm, Sunday, September 20, 2009
  • Funday Monday Happy Hour - Balboa’s, Cincinnati, September 21, 2009
  • Mingle at Dingle - Female-friending event, co-sponsored by Cincy Chic and Art of the Spa, West Chester OH, July 29, 2009
  • National Best Friends Day ‘Girlfriend Portraits’ Celebration - Ault Park, Cincinnati OH, June 7, 2009
  • Speed Friending event - Female-friending event, co-sponsored by Cincy Chic and Art of the Spa, Havana Martini Club, Cincinnati OH, March 26, 2009
  • National Women’s Friendship Day Celebration (part 2) 2008 – Women’s wine bottling event, Tino Vino, Cincinnati OH, September 21, 2008
  • National Women’s Friendship Day 2008 - ‘Shop in the City’ (event with Nest gift shop, Casa DeLorenzo and Redtree Gallery), Oakley/Cincinnati OH, September 14, 2008
  • National Women’s Friendship Day 2007 - Girlfriends dinner at Hyde Park Indigo restaurant, Cincinnati OH, September 16, 2007

TELEVISION ON-CAMERA:

  • Interview on ‘All Things Marketing‘ with Monica McGee and Tiffany Odutoye, March 2011
  • Commercial for Biz Detergent - July 2010
  • Over 250 on-camera presentations (live and taped) on HGTV, DIY Network, QVC, Shop at Home network, PBS, A.C. Moore in-house videos and consumer instructional videos.
  • Examples: The Carol Duvall Show - lamp, The Carol Duvall Show - purses, and more Carol Duvall show examples.
  • Featured on local Fox network news show on WXIX - for National Women’s Friendship Day, September 21, 2008

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