Genesis Today Crowdsources Social Media Project

Jan. 05, 2010

Austin, TX — January 5, 2010 — Genesis Today, a world leader in developing superfood products, has selected five finalists for its Genesis of a Great Idea contest. Finalists will present their ideas in January; the winner will receive $10,000.

The contest, designed by social shopper marketing agency Collective Bias, kicked off online in October. It was designed to get Genesis Today jump started in their social media marketing efforts as the company’s line of nutrient-rich juices debuted at Walmart and Sam’s Clubs earlier this year.

The primary goal was to generate ideas that will help the company engage online with its rapidly expanding customer base. Genesis Today was recently listed among Inc. Magazine’s “Fastest Growing Companies” for the second consecutive year and is making a concerted effort to enhance the sense of community among its fans and consumers.

“The power of social media is not just to reach a broad audience with a message but to engage them,” said Katja Presnal, Community Manager for social shopper marketing firm Collective Bias. “So it made sense to ask social media innovators to be part of our process.”

The crowdsourcing effort generated dozens of qualified responses. From those, five were chosen to present their ideas at Genesis Today’s headquarters in Austin, Texas in January. A panel made up of social media experts, bloggers and Genesis Today representatives will determine the winner. The finalists are: Francesca Banducci & Jill Smokler (Mighty Media Girls), Debba Haupert (Girlfriendology), Deb Rox (3 Smart Girlz), Mike Kunkle (DreamWorthy Gifts) and Jan Idelman (Jan Idelman Creative Group).

Dr. Lindsey Duncan, CEO and Owner of Genesis Today, believes that Genesis of a Great Idea is much more than a contest: “We are building a business and a brand by helping our customers take simple steps towards better health. An important part of that is creating an environment where we can offer education and information and our customers can share their experiences and motivate and inspire each other. We think this is a big step in that direction.”

About Genesis Today

Genesis Today is located in Austin, Texas and is a world leader in creating nutrient-rich products made from all-natural and sustainably farmed superfoods. Genesis Today delivers 100% pure, potent Acai Berry, Goji Berry and Reseveratrol juices available at Walmart and Sam’s Club locations nationwide. They also make a line of nutritional supplements sold nationwide at Whole Foods Market, HEB, GNC and other retailers. Learn more at www.genesistoday.com. Press release online.