Girlfriendology

Girlfriendology is the online community for women based on inspiration, appreciation and celebration of girlfriends. We offer a female-friendly, inspirational site with positive content and communications.

Women make/influence 83% of all consumer purchase decisions - including stocks, computers and automobiles. By 2010, women are expected to control $1 trillion, or 60% of the country’s wealth, according to research conducted by BusinessWeek and Gallup. Per a study by the Compass Group and BlogHer:

• 36.2 million women actively participate in the blogosphere every week.
• More than half of women surveyed consider blogs a reliable source of advice and information.
• Half of women surveyed say blogs influence their purchase decisions.

Demographics: Girlfriendology readers are primarily 35-50 years old - a prime consumer. Comparable sites reflect a household income of $80,000. They are married, single, with and without kids and jobs - they’re universal (just like girlfriends!). In addition, women on Girlfriendology are online and typically involved in social media - so they help spread the word for you and your products.

Reasons to work with Girlfriendology:

• PROFESSIONAL: Debba Haupert, founder of Girlfriendology.com, has 20+ years of corporate marketing experience including: internet marketing, SEO, eCom, PR, social media marketing, corporate communications, recognition and incentives, sales, on-camera sales/demonstration (including QVC, HGTV, PBS), product development and design; and has worked with companies from Acura to Avon, Nationwide to Chrysler.
• INFLUENTIAL: Girlfriendology is much more than a blog - we’re a business. We proactively market through weekly newsletters, weekly podcasts and live BlogTalkRadio shows with inspiring women, dozens of daily Twitter tweets (to over 13,000 followers) and partnerships with other companies and online sites.  We write articles for women’s publications, get interviewed on shows/media and add fresh content to Girlfriendology.com and have for three years. We maintain brand continuity through our online efforts including our growing social media communities.
• SOCIAL: Girlfriendology specializes in social media marketing to women. Our growing Twitter followers are 95% female (which is unique to Girlfriendology) and 13,000+ followers (which will continue to grow). We consult with companies to assist them in ‘Social Media Marketing to Women.’ (For example of this, see this press release.)
• FEMALE FRIENDLY: Girlfriendology is an inspirational women’s community - no ranting, male bashing or negativity. It offers a positive reflection on your brand and appeals to this audience of consumers (women make/influence 83% of consumer purchase decisions). Female friendship makes women healthier, happier, live longer, less stressed and feel more beautiful. This ‘goodwill’ message transcends to brands associated with Girlfriendology.

How to work with Girlfriendology:

The following options are available to corporate sponsors, advertisers or sites offering specials for our community:

• Newsletter: Feature in weekly newsletter to 2000+ (and growing!) female consumers. Options: monthly feature or link.
• Twitter: Girlfriendology is followed by over 13,000 people on Twitter. Primarily female followers to reach this prime and social audience.
• Podcast and BlogTalkRadio Shows: Audio advertisement in weekly podcast and/or weekly live BlogTalkRadio show, 30-seconds. Production costs additional if needed.
• Girlfriend Gift Guide: NEW in 2009, this quarterly directory will offer links to our partners who provide female friendly products and services for women and our families.
• Girlfriend Marketplace: Listing of sites to refer our girlfriends to for products and services that fit this demographic.
• Girlfriendology Blogs: We’ll feature our partners in regular blog updates and reviews to provide our readers exposure to your company and links to your site from ours.
• NEW IN JULY - Girlfriendology 2.0! Online community enables women to join and share, inspire, connect and support each other through this vibrant group of ‘girlfriends.’ Opportunities for partners includes advertising, sponsorship, give-aways, research, promotions, etc.

ADVERTISING:

• We are looking for advertising partners to promote their female-friendly product on Girlfriendology.com, in our newsletters, podcasts, BlogTalkRadio shows, blogs and reviews, events and more. Contact us for pricing and more information.
• GIRLFRIEND GIFT GUIDE: We publish six ‘Girlfriend Gift Guides’ throughout the year - four seasonal and two holiday (Mother’s Day and Christmas/Hanukkah/Kawanza). To have your product or service featured in this guide (that will promoted through the site, newsletters, Twitter, etc.), please contact us for more information: info (at) girlfriendology (dot) com.

CORPORATE SPONSORSHIP:

Want to ‘befriend‘ female consumers in a safe, positive environment? Make your brand known as THE brand that women trust and recommend to their girlfriends. Contact Debba (at) girlfriendology (dot) com for our sponsorship information, or leave a message for us at 206-202-9005.

REVIEWS:

Girlfriendology reviews products that might be recommended between girlfriends (basically consumer goods that fit a female audience). We will share our honest opinion and offer a fair review. If applicable, we will feature your product review in a video to further promote you and your product. However, if your product does not seem to fit our audience, we do not think your product is something we can recommend to our girlfriends or our review time is too limited, we reserve the right to not review your product. NOTE: we are most drawn to female-friendly, fun products to review - things you’d tell your girlfriends about. For example, we have reviewed books, skin care products and food. We would not be likely to review software, dating services or diet programs. We will try to alert you when a review is posted but since our time is limited, recommend that you utilize Google Analytics to capture any sites that mention your product (as indicator that we’ve reviewed it). Please contact us at info (at) girlfriendology (dot) com for our mailing address. See disclosure policy below.

DISCLOSURE POLICY: This policy is valid from January 1, 2009.

This blog is a sponsored blog created by Girlfriendology.com. For questions about this blog, please contact  debba at girlfriendology dot com.

This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation. The compensation received will never influence the content, topics or posts made in this blog. All advertising is in the form of advertisements generated by a third party ad network or through advertising agreements with specific companies. The owner of this blog is compensated to provide opinion on some products, services, websites and various other topics. Even though Girlfriendology receives compensation for some of our posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely the bloggers’ own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question. To get your own policy, go to http://www.disclosurepolicy.org

CONTESTS:

Girlfriendology would love to feature your product in a contest on our site. Due to the time required for managing a contest, there is a fee (TBD based on contest guidelines/size) for conducting a contest on Girlfriendology, as well as cover the shipping to the winners. We ask for your help in copy describing your product, photos and any timely holidays/special events that make this contest more promotable. (Contact us for that information - info (at) girlfriendology (dot) com.) If your product has a value of $150 or more, the contest fee will be waived (unless contest guidelines are intensive and require administrative support).

EVENT SPONSORSHIP:

Girlfriendology actively attends various events and conferences for women (and men!) involved in blogging, social media and digital marketing. (For example, we’ve been to BlogHer, BlogHer Business, Blissdom, five PodCamps as well as is active in local organizations: New Media Cincinnati, Social Media Breakfast and Cincinnati Women Bloggers - one of the founders.) We stay on top of what’s going on and network with influencers and passionate students of social media.

Knowing the strong appeal of these audiences and the limited budgets that some companies experience (where you can’t attend all these events!), Girlfriendology can attend these events as your representative. We can promote your company or product(s) to participants, generate buzz and online traffic with contests/events, gather information and serve as evangelists for your brand with these audiences who have strong online communities. Contact Debba at girlfriendology dot com for information on how we can generate buzz, tweets, blogs, links and business for you.

EXAMPLE: Girlfriendology generated over 400,000 impressions on women online for a campaign for Frito-Lay (in less than two weeks). We used Twitter, blogs, newsletters and PR to help promote “A Woman’s World” campaign. Let us create BUZZ for your company/products.

We want to help YOU promote your female-oriented products/services to women in a positive, trusting environment.

Please contact Girlfriendology owner, Debba Haupert (debba (at) girlfriendology (.) com) to explore opportunities.