Google/search loves fresh content. SEO standings and web site rankings are determined by the activity and display of content. Online communications (websites and social media tools like blogs, Twitter, Facebook and YouTube) are all about content. It’s what defines us – for example, our content on Girlfriendology is all based on inspiring women, and creating an online community of women who appreciate and support each other. Content is king – online.
But we don’t think about content defining us when it comes to the media. TV shows and movies aren’t ranked or rewarded for their integrity, educational value or positive sentiment. Nielsen doesn’t give bonus points for having a quality message, non-gratuitous behavior or non-reality-based, quality conflict-resolution skills.
As a girlfriend recommendation (because that’s what girlfriends do when they find something quality-based – we share it with our friends!), I just found out about a new TV movie and ‘movement’ for Family Movie Night. “Secrets of the Mountain” is a made-for-TV movie (with potential to become a series) that is based on quality content.
Secrets of the Mountain overview (per their website):
Somewhere between the demands of her career, her ex’s wedding and her kids’ busy schedules, Dana James (Paige Turco, The Agency) is noticing her tight-knit family starting to unravel. An unexpected offer to purchase her family’s mountain property sets up a weekend road trip, which she hopes will bring her family back together. But when they arrive, they quickly learn that the mountain is much more than it seems. An ancient secret and a treacherous quest will test the family like never before. It’s an edge-of-the seat thriller that reminds us that when times are tough, families don’t run away from problems – they run back to each other.
I had the opportunity to hear about this movie from one of the producers. He shared how it was an intentional decision to create content that families can share and enjoy together. It’s your standard action-packed movie, but with a difference. For one thing, the production and content goals were to create and operate in an atmosphere of ‘love and integrity.’ (How often do you hear those words when describing media options?!) In fact, Wal-Mart and P&G agreed and assisted in the film funding (that, if we watch the movie and contribute to it’s good rankings, will show that we too believe that quality content is king – even on TV).
Their goal is to offer quality content with outstanding production as well as respect for those working on the project. An example of the commitment to quality content, American Idol’s Randy Jackson was the Musical Director and Idol stars Jordan Sparks, Brooke White and other amazing singers provided the soundtrack. (These people ‘get’ the QUALITY ‘content is king’ philosophy!) Check out Randy talking about the music in this interview. As he says, “family is about being close.”
So, I’m looking forward to viewing this movie (and hope it will turn into a series) on Friday, April 16th 8pm (7pm central) on NBC. I’m looking forward to just hearing the soundtrack too. And, I’m glad to share it with my girlfriends for you and your families!
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